Winter can be a challenging time for ice cream shops, but with the right marketing strategies, you can
still attract customers to your rolled ice cream store. Here are a few ideas to help you promote your
business during the colder months:
Winter Marketing Ideas
1. Social Media:
Use social media platforms to showcase your winter-themed rolled ice cream
creations and promote any special offers or events you’re hosting. Share customer testimonials,
behind-the-scenes footage, and fun winter-themed content to keep your followers engaged.
2. Email Marketing:
Send out a newsletter or email blast to your customer base, promoting your
winter menu, special deals, or upcoming events.
3. Host a Winter Giveaway:
Host a winter-themed giveaway on your social media or website to
encourage customers to come into the store. This can be something as simple as a free ice
cream cone with a purchase.
4. Partner with other local businesses:
Partner with other local businesses, such as coffee shops,
clothing stores or other food establishments to cross-promote each other’s businesses during
the winter.
5. Go to the Community:
Participate in community events, such as Christmas markets, winter
festivals, or charity events. This will give you the opportunity to promote your business and
attract new customers to your store.
6. Winter Specials:
Offer a winter-themed ice cream flavor or a special deal on ice cream during
the winter months.
You can have more ideas from here:
You also can read this article to get another idea for opening a rolled ice cream business.
